| MPVA-Binggrae’s “Dressed in Liberation” Campaign Wins Best Digital Award at ‘Korea PR Awards 2024 | |
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The campaign honors 87 independence heroes who died in prison wearing their final prisoner uniforms by digitally restoring their image in traditional Hanbok using AI technology, to honor their legacy in a new fashion.
The campaign’s video clip gained over 8 million views online, resonating deeply with the public the restored images were also added to the Ministry’s digital archives, recognized as a model of public-private collaboration. |
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| date | 2024-11-11 |
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