MPVA Campaign <Heroes in Uniform> Receives Hong Kong’s Design For Asia (DFA) Award | |
• The Ministry of Patriots and Veterans Affairs' <Heroes in Uniform> campaign won the Merit Award in the Communication design category at the 'Design for Asia Awards 2023' (DFAA) hosted by the Hong Kong Design Centre.
• The award ceremony will be held on November 28th (Tuesday) at 15:00 local time, at the Auditorium of the Hong Kong Palace Museum. • The <Heroes in Uniform> campaign, following its Grand Prize win in the Public PR category at the 2022 Korean PR Awards, has now been honored with an international design award. • <Heroes in Uniform> started as a public relations campaign, but soon earned budget thanks to a positive response from the public. For the first time, the campaign was transformed into a policy that provides all surviving participants of the Korean War with actual uniforms. |
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date | 2023-11-28 |
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